Restaurant chains use this report to compare their occasion profiles to those of their competitors and to track changes in their occasion profiles over time, which helps them to identify key areas for improvement and monitor progress toward goals. Foodservice suppliers use these profiles to identify those chains they can best serve by addressing competitive weaknesses and reinforcing strengths.
The report provides a comprehensive profile of several key aspects of the casual dining purchase occasion. Measures include items eaten, meal occasion/daypart, service type used, party size, spending per party and per person, use of a promotion/deal, and sources of awareness of promotion/deal used.
More than 47,000 casual dining restaurant users provided details about their most recent casual dining purchase occasion in telephone interviews conducted in several U.S. markets by Sandelman & Associates in its Casual-Track® syndicated research program over nine half-year periods ending with July-December 2005.
Comprehensive occasion data is provided for 46 major casual dining chains – 17 varied menu chains, nine steak/beef chains, two seafood chains, 10 Mexican chains and eight Italian chains. Semi-annual trend data for the past nine periods also is provided for all chains combined. In addition, all casual dining occasion measures are broken out by meal occasion of the visit, service type used, main meal item eaten, heaviness of casual-dining usage, gender, age, income and ethnic group.
Subscribers receive a detailed occasion profile for one chain of choice, which includes semi-annual trends for the past five periods broken out by heaviness of casual dining usage, gender, age and ethnic group. Also included are breakouts by meal occasion of the visit, service type used and main meal item eaten at that chain. Detailed profiles for other chains can be provided for additional fees.
This report can be downloaded as an Excel file or shipped in a spiral-bound format.
Price: $2,000 (includes detailed profiles for one chain, $500 per additional chain profile)
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