When it comes to health and nutrition at fast-food restaurants, consumers are looking for help. They've been inundated with health reports, sensationalist books and articles, and diatribes from watchdog groups. One thing's for sure: Quick-service restaurants would be advised to listen to what their customers have to say. Consumer Attitudes toward Health and Nutrition at Fast-Food Restaurants 2007 is just what you need to stay informed and make good decisions.
If you need to know the level of consumer interest in healthful foods on fast-food menus, consumer opinions about nutrition data at restaurants, whether consumers blame the industry for health issues and where this important issue is headed, then you need to order Consumer Attitudes toward Health and Nutrition at Fast-Food Restaurants 2007.
In July-September 2007, Sandelman & Associates conducted telephone interviews with a nationally representative sample of 600 respondents who purchase food from fast-food and pizza restaurants at least once a month. Respondents were asked a series of special questions about their behavior and attitudes related to health and nutrition at fast-food restaurants in addition to basic awareness, usage and attitude measures. These questions were also asked to nationally representative samples of 600 fast-food users in July-September 2005, January-March 2003 and October-December 2003.
The report includes a PowerPoint presentation of the findings with a bullet-point summary of each key measure as well as an Executive Summary. It also includes Excel tables that detail all key data for each measure broken out by heaviness of QSR usage, chain types patronized in the past month, gender and age. Slides and tables both show comparisons of the 2007 findings with the 2005 and 2003 results.
This report can either be downloaded as PDF files or can be shipped in a spiral bound format.
Price: $1,000
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Check out the Nation's Restaurant News article featuring Bob Sandelman's commentary and data from this Sandelman & Associates report.
QSRs strive to serve more healthful fare despite Wendy's woes 