Restaurant chains use this report to compare their occasion profiles to those of their competitors and to track changes in their occasion profiles over time, which helps them to identify key areas for improvement and monitor progress toward goals. Foodservice suppliers use these profiles to identify those chains they can best serve by addressing competitive weaknesses and reinforcing strengths.
The report provides a comprehensive profile of several key aspects of the QSR purchase occasion. Measures include main meal item eaten, meal occasion/daypart, service type used, party size, spending per party and per person, use of a promotion/deal, and sources of awareness of promotion/deal used.
More than 150,000 fast-food users provided details about their most recent QSR purchase in telephone interviews conducted in major U.S. markets by Sandelman & Associates for its Quick-Track syndicated research program over nine quarters ending with the fourth quarter of 2005.
Comprehensive occasion data is provided for 75 major QSR chains – 17 burger chains, nine chicken chains, 12 Mexican chains, 14 sandwich chains, 15 pizza chains and eight miscellaneous chains. Quarterly trend data for the past nine periods is also provided for all chains combined. In addition, all QSR occasion measures are broken out by meal occasion of the visit, service type used, main meal item eaten, heaviness of QSR usage, gender, age, income and ethnic group.
Subscribers receive a detailed occasion profile for one chain of choice, which includes quarterly trends for the past five periods broken out by heaviness of QSR usage, gender, age and ethnic group. Also included are breakouts by meal occasion of the visit, service type used and main meal item eaten at that chain. Detailed profiles for other chains are available for additional fees.
This report can be downloaded as an Excel file or shipped in a spiral-bound format.
Price: $2,000 (includes detailed profiles for one chain, $500 per additional chain)
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