Answers to Spring 2006 Tracks Newsletter Pop Quiz

1. Q. What's the most common casual dining carryout main menu item?
A. 18 percent of CASUAL DINING carryout main menu item orders are for chicken, compared with pizza (8 percent), oriental food (4 percent) and steak (9 percent). The results are quite different in the QSR segment, which includes the big 4 pizza chains. The Casual Dining Occasion Profiler www.sandelman.com/CDProfiler provides many more findings; for more information on QSR occasions see the QSR Occasion Profiler www.sandelman.com/QSRProfiler.

2. Q. Who's more likely to order dessert at casual dining restaurants: someone earning less than $30,000 or more than $75,000?
A. 23 percent of those earning less than $30,000 order dessert at casual dining restaurants compared with 17 percent of those earning more than $75,000.
For more information, see the Casual Dining Occasion Profiler at www.sandelman.com/CDProfiler.

3. Q. What's the most common reason for visiting a restaurant chain Web site?
A. Finding locations, mentioned by 44 percent of users, was clearly the most popular reason for visiting the sites.

4. Q. Who are more likely to visit a restaurant chain Web site, men or women?
A. Women are more likely than men. The incidence of having ever visited Internet Web sites of any restaurant chains among those with Internet access: women 31 percent, men 18 percent. The Usage of Restaurant Chain Web Sites report provides many related findings. Go to www.sandelman.com/ChainWebSites for more information.

5. Q. What is the top-rated QSR chain according to Quick-Track respondents, based on overall rating of last occasion?
A.
A. Chick-fil-A
B. In-N-Out Burger
C. Panera Bread
D. Subway
Last year, Panera Bread and In-N-Out tied for top-rated QSR chain, according to Quick-Track respondents.

6. Q. Which QSR chain is rated highest with respect to offering healthful/nutritious options?
A. Subway. Check out the QSR Customer Satisfaction & Brand Positioning report at www.sandelman.com/AwardsofExcellence to learn which chains are the crème de la crème.

7. Q. What percent of QSR users say they buy healthful menu items, such as salads, fruits and vegetables, on at least some of their visits?
A. 78 percent

8. Q. What percent of 18-24-year-old customers reported that there is not enough nutritional information at QSRs?
A. 72 percent. The Consumer Attitudes Toward Health and Nutrition at Fast-Food Restaurants report offers a lot of eye-opening data. Check it out at http://www.sandelman.com/QSRHealth.

9. Q. Late-night diners have average checks that are higher than, lower than or the same as average checks at other dayparts?
A. Average checks for late-night users are higher than at other dayparts: $6.22 per person. This compares to an average per person check of $4.43 across all dayparts. Find out which segment spends the most at late night in the Late Night Dining at Fast-Food Restaurants report at www.sandelman.com/LateNight.

10. Q. The frequency with which customers use credit cards at fast-food restaurants is increasing, decreasing or unchanged?
A. Increasing, to five times in a three-month period. Need more information about QSR credit card usage? The report Usage of Credit Cards and Debit Cards at Fast-Food Restaurants is the solution. Go to www.sandelman.com/QSRCreditCards.

11. Q. Based on last purchase occasion, at which daypart are QSR customers most likely to use the drive-thru?
A. 53 percent of purchases at the relatively small breakfast daypart are purchased at the drive-thru. See which daypart accounts for the most drive-thru occasions overall in the QSR Occasion Profiler at www.sandelman.com/QSRProfiler.

12. Q. Which age group is most likely swayed by TV ads for QSRs: 16-24, 25-34, 35-44 or 45+?
A. When 16-24-year-olds use promotions or deals at QSR, nearly 30 percent are a result of seeing TV ads.

13. Q. Which age group is most likely to use the quick-service restaurant drive-thru: 16-34 or 35+?
A. Fully 34.5 percent of 16-34-year-old quick-service occasions are ordered at the drive-thru. Find out which service mode is most popular among the 35+ age segment in the QSR Occasion Profiler at www.sandelman.com/QSRProfiler.

14. Q. What restaurant industry segment is least affected by higher gas prices?
A. Fast food. To learn how gas prices affect restaurant spending, you need the Effect of Gas Prices on Restaurant Frequency & Spending report. Go to www.sandelman.com/GasPrices.

15. Q. Who are more likely to order fish/seafood at casual dining: men, women or both equally?
A. They're equally likely: 11 percent of men and women had fish/seafood on their last purchase occasion. For more information, you'll want the Casual Dining Occasion Profiler, www.sandelman.com/CDProfiler.

16. Q. Highest spending per party at casual dining restaurants?
A.
A. White $45.72
B. Black $49.85
C. Hispanic $59.52
D. Asian $52.98
The Casual Dining Occasion Profiler (www.sandelman.com/CDProfiler) provides data like this and more.

17. Q. Average spending for total casual dining party is lowest among?
A.
A. 16-24 year olds $50.79
B. 25-34 year olds $50.82
C. 35-44 year olds $50.49
D. 55-64 year olds $43.42