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Promo-Track is an Internet research program that provides information on competitive advertising and promotion programs at the local market level based on consumer recall. In addition to monitoring competitive activity, this program can be used to test copy at the local market level before airing commercials nationally.
Custom questions can be added to the standardized questionnaire to address special needs. Subscribers will also have access to norms based on information collected freely over the internet. However, all proprietary work is strictly confidential.
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