Casual Dining Restaurant Consumer Attitude, Awareness and Usage Research
Casual-Track helps customers identify their casual dining restaurant brand’s strengths and weaknesses relative to the local competition on 21 customer satisfaction measures. Thanks to trend data, clients have the ability to see if they’re increasing the lead or narrowing the gap on consumer attitudes. Casual-Track also informs clients how their brand and advertising awareness stacks up against the competition and if they’re improving on these measures or losing ground. Casual-Track shows clients who is using their casual dining brand, if customers are coming more or less, if they’re stealing share from the competition.
Casual-Track is a syndicated research study that continuously monitors consumer brand and ad awareness, usage and attitudes toward all major casual dining restaurant chains. Quick-Track studies are fielded with as many as 1,000 respondents per year per market in 40 DMAs (including most of the Top 30 Nielsen designated market areas). Data is collected and reported at the DMA level for up to 40 chains. Three years’ trend data is provided with market reports. Casual-Track studies conducted in Spanish are available in selected markets.
Custom questions can be added to Casual-Track to address a customer’s needs. Rollup reports combining markets and/or periods also can be developed. Custom tabulations, supplementary samples and written analysis and live presentations are available, too.
Casual-Track subscribers have access to SandelmanEdge.com, an interactive web portal where they are able to download their standard reports as well as slice and dice the data. SandelmanEdge.com provides subscribers a competitive edge in developing business strategies and plans.
The next wave will be in the field from July – December 2010.
The deadline to select chains for attribute ratings or to add custom measures is June 1, 2010. Please call Paul Clarke at (847) 277-7603 to subscribe.
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