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Casual-Track is an ongoing syndicated research study that tracks consumer awareness, usage and attitudinal measures for all major casual dining and family dining restaurants.
Information is provided in major metropolitan areas for up to 40 chains. Trend data can be provided from over 25 markets across the U.S. For chains interested in tracking Hispanic marketing efforts, Casual-Track studies conducted in Spanish are available in selected markets.
Custom measures can be added to any Casual-Track study to address a subscriber’s particular needs.
Rollup reports combining markets and/or waves also can be developed on a proprietary basis.
Additional custom tabulations, supplementary samples and written summaries also are available.
The next wave will be in the field from January – June 2009.
The deadline to select chains for attribute ratings or to add custom measures is December 1, 2008.
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