|
Quick-Track is an ongoing syndicated research study that tracks consumer awareness, usage, and attitudinal measures for all major quick-service restaurants. Information is provided at the DMA level for up to 34 chains. Trend data can be provided from over 100 markets across the U.S. For chains interested in tracking Hispanic marketing efforts, Quick-Track studies conducted in Spanish are available in selected markets.
Custom measures can be added to any Quick-Track study to address a subscriber’s particular needs.
Rollup reports combining markets and/or waves also can be developed on a proprietary basis. Additional custom tabulations, supplementary samples and written summaries are available, too.
Quick-Track subscribers have access to SandelmanEdge.com, an interactive web portal where they are able to download their standard reports as well as develop multidimensional analyses and custom reports using the Cognos PowerPlay analysis tool.
SandelmanEdge.com provides subscribers with the tools to secure a competitive edge in developing business strategies and plans.
The next wave will be in the field October - December 2008.
The deadline to select chains for attribute ratings or to add custom measures is Sept. 1, 2008.
Click here to subscribe or renew a subscription.
|
