Multidimensional database for quick-service and casual dining restaurants
Subscribers to Sandelman's syndicated tracking studies receive reports and have access to a relational database at SandelmanEdge.com. A secure branded web page is provided for each client.
SandelmanEdge.com users analyze data instantly with a simple-to-use multidimensional web interface. For example, after spotting a trend, subscribers can then drill down to see what or who is driving the change. Data can be sliced and diced by demos, chain usage, segment usage, etc.
Another click of the mouse charts the data, and views can be saved for future use. With this feature, Power Point reports can evolve over time. As consumer insight expands and marketing direction becomes more effective, reports can better reflect and monitor progress.
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