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Treat-Track is an ongoing syndicated research study that tracks consumer awareness, usage, and attitudinal measures for all major chains that specialize in certain types of snacks and treats.
Categories include bagels, baked goods, coffee drinks, juice drinks, and frozen treats. Information is provided at the DMA level for up to 20 chains. Trend data is currently available for the Los Angeles market. For chains interested in tracking Hispanic marketing efforts, Treat-Track studies can be conducted in Spanish in selected markets.
Custom measures can be added to any Treat-Track study to address a subscriber’s particular needs.
Rollup reports combining markets and/or waves can also be developed on a proprietary basis.
Additional custom tabulations, supplementary samples, and written summaries are also available.
The next wave will be in the field from April-June 2006.
The deadline to select chains for Attribute Ratings or to add Custom Measures is March 1, 2006.
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