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QSR Advertising Attribute Ratings Report 2009
SKU
REPORTS-ADREPORT
How is your advertising perceived? What’s working and not working for your competitors? Whose advertising ratings have improved over the past several years and whose ratings have slipped? Get answers to these questions and more in the QSR Advertising Attribute Ratings Report 2009.
The report, a supplement to Sandelman & Associates’ national Quick-Track® study, is based on the opinions of 1,200 nationally representative QSR users. QSR users rate 28 quick-service restaurant chains’ advertising. Advertising is rated on the following 10 attributes:
Being likeable
Being believable
Being easy to understand
Being unique & distinctive
Providing new information
Having appetite appeal
Offering good deals
Motivating purchase interest
Improving the chain’s image
Overall basis
This study also was conducted in 2008, 2007 and 2006; trend information is included in the 2009 report. Advertising ratings are available for the following chains:
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McDonald's
Burger King
Hardee's
Wendy's
Jack in the Box
Carl's Jr.
Rally's
Checkers
Sonic
KFC
Church's
Popeyes
Boston Market
Chick-fil-A
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Taco Bell
Arby's
Subway
Quiznos
Panera Bread
Pizza Hut
Domino's Pizza
Little Caesars Pizza
Papa John's Pizza
Papa Murphy's
Long John Silver's
Captain D's
Starbucks
Dunkin’ Donuts
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The report includes a PowerPoint presentation of the findings with slides detailing relative ratings and chain trends. Relative ratings are indexed to the average of all tracked chains. The report also includes Excel tables that detail all key data for each advertising attribute broken out by heaviness of QSR usage, chain type usage, gender and age. Slides and tables show comparisons between 2009, 2008, 2007 and 2006.
This report can be downloaded as PowerPoint and Excel files or shipped in a spiral-bound format.
More information...
- Published By: Sandelman & Associates
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