There’s been no shortage of news about the shrinking casual dining segment and suspected trade-down to fast-food. Of course, fast-food users have cut back their usage, too. Where are they eating? Sandelman set out to dig deeper into the shifting consumer behavior, which has been fueled by the ailing economy.
Sandelman added custom measures to its National Quick-Track Study in October – December 2009.
The Quick-Track study captures fast-food visitation and spending patterns.
In fall 2009 we also asked fast-food and casual dining users if they are spending more or less, visiting more or less and how they are occasionally replacing their visits.
QSR users have adjusted how often they visit fast-food restaurants, how much they spend at fast-food restaurants compared to last year, and they’ve shifted their behavior at casual-dining restaurants. Are they adding casual dining occasions, going to casual dining less often, cooking at home or eating more supermarket-prepared foods? This report provides answers.
We can help you isolate who specifically is visiting less often and spending less and how they’re replacing those visits.
Order a PowerPoint presentation of the findings with a bullet point summary of each key measure with an Executive Summary, plus Excel tables with breakdowns by QSR user group, chain type usage, gender and age and it will be E-mailed within 24 hours.
Price: $500
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