Pizza is often considered the most competitive segment in the fast-food industry, because there are four large national chains, several regional chains and key local chains in most markets. And unlike most other QSR segments, every market has many local independent pizza restaurants, each with a base of loyal customers.
To help customers better understand how to fight the always fierce share battle in the pizza segment, Sandelman & Associates has prepared this special report, based on findings gleaned from 90,000 respondents across 20 markets over the past three years in its Quick-Track study.
The Quick-Service Pizza report will tell you how the industry is faring against "all other QSR," how it's fared over the past five years, how pizza competes by daypart, by service mode, by demographic and a lot more.
This report provides data on segment shares, last purchase occasion dynamics, overall rating, a rollup of six pizza chains vs. "all other QSR" on 15 individual attributes and demographic profiles. Comparisons are made between all pizza chains and all other QSR chains.
The report includes a PowerPoint presentation of the findings with a bullet-point summary of each key measure as well as an Executive Summary. Slides include 5-year trends.
This report can either be downloaded as PDF files or can be shipped in a spiral bound format.
Price: $500
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