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FREE Top 10 Fast-Food Markets
SKU
REPORTS-RANKINGS-2007
In 2007, 61 percent of fast-food users in Midland/Odessa, Texas, patronized a quick-service restaurant 12 or more times a month (nearly three times a week), making it the No. 1 market for frequent fast-food users in the United States. Portland, Maine, ranked last, with only a 25 percent incidence of heavy QSR users.
These findings are based on the quarterly syndicated Quick-Track® research program conducted by Sandelman & Associates. In 2007, the study tracked quick-service restaurant awareness, usage and customer satisfaction attribute ratings in 70 markets throughout the United States.
Notably, four of the Top 10 markets are in Texas and all but one are in the Southeast or Oklahoma. Champaign, Ill., home to the University of Illinois, is the only northern market in the Top 10.
QSR users in Midland/Odessa, Texas, led the nation with 21.4 monthly occasions per person on average. Corpus Christi, Texas, comes in a close second with nearly 21 monthly fast-food occasions per person. At the other end of the spectrum are Harrisburg/York, Pa., Boston, Anchorage, Alaska, and Portland, Maine, where users have fewer than 11 QSR occasions per month.
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2007 Top 10 Lists
2006 Top 10 Lists
- Published By: Sandelman & Associates
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