Many foodservice operators and suppliers are looking for ways to get involved with social media and networking. That’s why Sandelman & Associates developed Social Media for Restaurant Operators 2009.
We can tell you some of the reasons why QSR users interact with restaurants on social networking sites. You’ll learn some favorite features, which QSR chains have attracted fans, followers or friends and who is on these sites and how much time they spend per week.
Facebook, Twitter, MySpace, YouTube and other social media and social networking sites are changing the way consumers communicate, congregate and share opinions. When it comes to delivering the right audience for QSR advertisers, social media performs well. Heavy QSR users are fairly heavy social media users, too. Nearly 30 percent of heavy QSR users interact with social media four or more hours a week and about 50 percent spend at least an hour weekly on social media sites.
In the past couple of years, social media and networking sites have engrossed mainstream America, fully engaging more consumers than many traditional media outlets. More than 80 percent of companies plan to increase their social media budget in 2010, according to Econsultancy and bigmouthmedia.
Social media participation is huge. What remains to be seen is how companies of all kinds can best use this new media to their advantage. Offering coupons or special deals is especially important in this economy, but entertaining or otherwise engaging QSR users via social media will likely be at least equally important in the future.
For its July-September 2009 Quick-Track® National Study, Sandelman & Associates conducted telephone interviews with a nationally representative sample of 600 respondents, who purchase food from fast-food and pizza restaurants at least once a month. Respondents were also asked a series of special questions about their usage of and attitudes toward social media and networking, in addition to the study’s awareness, usage and attitude measures. Respondents are males and females, between the ages of 16 and 64, who purchase food from fast-food and pizza restaurants at least once in a typical month.
Some of the findings are based on the current number of QSR users who are currently fans, friends or followers of quick service restaurants; that fan base represents 38 QSR users.
Order a PowerPoint presentation of the findings with a bullet point summary of each key measure as well as an Executive Summary and it will be E-mailed within 24 hours.
Price: $500
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