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Reports > Fast-Food Segment Reports
Fast-Food Segment Reports
Fast-Food Segment Reports
Sandelman analysts examine the usage patterns and demographics makeup of heavy users, big spenders, fast-casual and pizza lovers.
Fast-casual chains have raised the bar for traditional quick-service restaurants over the past 5-plus years and many of the major players in traditional quick-service have responded by improving their food and beverage offerings and facilities.- Published By: Sandelman & Associates
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How do customers who spend $6.50+ at fast-food restaurants differ from those who spend under $4? How do over-$6.50 occasions differ from under-$4 occasions in terms of daypart, service mode and chain type usage?- Published By: Sandelman & Associates
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Highly successful organizations cater to those who contribute the most to their success. In the quick-service industry, the VIPs are “heavy users” who enjoy 12 or more occasions per month on average and “super heavy users” who patronize a fast food...- Published By: Sandelman & Associates
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Pizza is often considered the most competitive segment in the fast-food industry, because there are four large national chains, several regional chains and key local chains in most markets.- Published By: Sandelman & Associates
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