Emerging restaurant concept consumer attitude, awareness and usage research
Chain restaurants are popping up and taking root faster than most can keep up with. It’s hard to find consumer feedback on these chains because they tend to be thinly distributed in a single market or across a set of markets. Emerging Chain-Track conducts research in micromarkets that are the hotbeds of chain restaurant development. This allows you to see what these chains are able to accomplish in their trade areas in terms of awareness, usage, frequency and brand image. Whether you are growing and emerging chain, or interested in how their development might affect you, Emerging Chain-Track provides the feedback you need.
Emerging Chain-Track helps subscribers identify their brand’s strengths and weaknesses relative to the local competition on a battery of customer satisfaction measures. Trend data is available to show how quickly these chains gain awareness and usage in their trade areas. Emerging Chain-Track also informs who is most likely to try these emerging concepts and who are becoming loyal users.
Emerging Chain Track is a syndicated research study that continuously monitors consumer brand and ad awareness, usage and attitudes for new and emerging restaurant chains. Data is collected among 6,000 respondents across 30 micromarkets. Additional micromarkets may easily be added to focus on key chain(s) or geography.
Custom questions can be added to Emerging Chain-Track to address a subscriber's needs. Rollup reports combining markets and/or periods also can be developed. Custom tabulations, supplementary samples and written analysis and live presentations are available too.
Emerging Chain-Track subscribers have access to SandelmanEdge2, an interactive web portal where they are able to download their standard reports as well as slice and dice the data. SandelmanEdge2 provides subscribers a competitive edge in developing business strategies and plans.