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Topical reports

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Topical reports for QSR and CDR markets

 

Sandelman generates quick-service restaurant and casual dining trend reports to help customers keep on top of consumer habits, attitudes, and trends in order to make the best decisions for their business. From customer satisfaction and advertising awareness to analysis of buying habits and consumer trust, Sandelman provides the answers your chain needs.

Customer Satisfaction

 

Customer Satisfaction & Brand Positioning Report – 2017 QSR ($10,000)

Sandelman's Quick-Track study monitors overall fast-food customer satisfaction and 19 customer satisfaction attributes in more than 90 U.S. markets a year. Our analysts develop a comprehensive annual report to help restaurant chain clients better understand how they're perceived by users as well as their strengths and weaknesses relative to competitors. This report is also the source for Sandelman's annual Quick-Track® Awards of Excellence and many clients find it valuable to publicize and promote their brand's standing in this report. The 18th annual report provides overall satisfaction scores and rankings for 128 quick-service restaurant chains and broad customer attribute ratings for 60 chains.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Hot Topics

 

Carry-Out and Delivery – CDR  2017 ($500)

Off-premise has long been the standard for Quick-Service Restaurants. With the emergence of technology and as new consumer habits emerged, some CDR chains have been on the forefront of this movement with mobile apps and more prominent curbside or to-go pick up areas and in-house or contracted delivery. This topical report examines all aspects of CDR off-premise occasions including the biggest drivers, order methods, delivery providers, expectations on time, and much more.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Value – QSR  2017 ($500)

A deep dive into what consumers consider good value can help QSR operators achieve higher satisfaction with current users while simultaneously attracting new users. Learn about the aspects that influence value the most, from value menus to daily specials and everything in between. This topical report examines the importance of value to the consumer, and breaks down the performance of popular QSR $5 meal deals.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Value – CDR 2017 ($500)

This report is a deep dive on the importance of value to the CDR user. It provides insight on what aspects are most influential for a consumer to see great value for their money. It also examines when extra charges are okay and when they are not. Understanding what consumers consider good value will help operators win over new users.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Should the Salad Bar Return? – CDR 2017 ($500)

In the last decade, it seems like salad bars have gone the way of land lines, fatback televisions and paying cash. However, there are emerging fast-casual chains that are reintroducing a new version--but it’s not your grandmother’s salad bar. Does it make sense for any full-service restaurant to bring them back? This topical report explores the important aspects of salad bars and the motivating factors for consumers choosing or rejecting salad bars.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Sides – QSR 2017 ($500)

Although not often the main draw, side items play an important supporting role in fast-food chain and entrée selection--and ultimately in a consumer’s overall satisfaction with a dining experience. This report examines the importance of healthiness, indulgence, variety and new flavors when it comes to side item choices. Providing more side options may give a chain the extra edge it needs to win more visits.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Sides – CDR 2017 ($500)

Sometimes side items are a crucial part of the CDR dining experience, not only in the actual choice of an entrée but also for more than half of CDR users in the choice of chains. Some users order side items as their main meal and others are inclined to visit a restaurant more often if it served up their favorite side items. Order this topical report today to learn how side items influence your consumers.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Pie – CDR 2016 ($500)

Pies are often an afterthought until the Holiday season arrives. But does it need to be purely a seasonal play? This topical report measures CDR users’ pie habits and dessert preferences. Order this report to learn about the advantages of serving pie, who is most likely to buy, and how pie compares with several other dessert options. You may be surprised to learn that CDR users lean toward pie as a dessert choice over cake!

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

New Year’s Resolutions and Gift Cards – QSR 2016 ($500)

During the Holiday season, there are many traditions and customs that arise. A couple that are examined in this report include gift cards and New Year’s Resolutions. How does giving and receiving gift cards change consumer spending and frequency? Which consumers are making New Year’s resolutions and how does it affect their eating habits? This topical report uncovers how these two practices may impact QSR operators.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Special Reports

 

Trust – 2016 QSR ($500)

QSR users are motivated by many factors when making fast-food decisions – many of them obvious and straight-forward, such as taste of the food, location, prices, and speed of service.

But there are also some underlying considerations which are less obvious but strongly at work when consumers make dining choices. Restaurant Trust is one of these less tangible characteristics. The objective of this module was to provide a deeper understanding of the specific factors that lead consumers to either trust or distrust a chain. Respondents were asked to identify the factors they consider when rating chains on being "A Restaurant I Trust". Following that, respondents were also asked the reasons for distrusting select chains.

At a time when certain prominent QSR chains are losing trust with consumers, and frequently in the news with multiple public health scares, it is more important than ever for your QSR chain to understand how and why consumers do (or don’t) trust a brand. Order this report to reach a greater understanding of this issue.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Social Media – 2016 ($500)

The Social Media landscape is continually shifting with new platforms, new functions, and new features emerging. To stay relevant, restaurants need to understand the social media habits and motivations of their target customers. The Social Media Special Report discusses which platforms are popular, which are fading, and which demographics are using them. This knowledge can help marketers tune their digital strategies to most effectively attract and retain customers.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Media Habits – 2016 ($500)

Consumers seem to be seeking flexibility, customization, and mobility when it comes to preferred media, just as they seek those traits when making dining decisions. QSR chains must stay tuned in to consumers’ evolving media habits in order connect with them where their eyes and ears are. Order the Media Habits Special Report to find out how your customers consume media, which platforms are most popular, and where & how they report encountering fast food advertising!

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Renovations – QSR 2016  ($500)

Consumers are increasingly considering facility appeal as a factor in dining decisions. The investment that many chains are putting into this area is likely helping to raise the bar on consumer expectations.

To better understand attitudes and behaviors regarding QSR renovations, Sandelman added a series of questions to the Q2 2016 Quick-Track study in select markets. Order this report to better understand these consumer attitudes and what customers really notice when it comes to renovations.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Alcohol – CDR 2016 ($500)

Alcohol sales are a substantial concern for casual dining restaurants, and it is important to understand the consumer mindset when it comes to choosing a restaurant for drinks. For the 1H 2016 Casual-Track study respondents in selected markets were asked a series of special questions related to alcohol offerings and usage at casual dining restaurants. Issues discussed include the importance of pricing, atmosphere, frequency, and the factors that go into what consumers prefer to drink and why.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Loyalty Programs – QSR 2016 ($500)

Recent advances in technology and the expanding competitive landscape is influencing a growing number of fast-food chains to launch new or improved loyalty/reward programs. To better understand attitudes and behaviors regarding loyalty/rewards programs, Sandelman added a series of questions to the Q2 2016 Quick-Track study focusing on this topic. This report recaps study findings.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2! 

 

Ready-to-Eat Grocery – QSR 2016 ($500)

With options ranging from chicken and meatloaf to pizza, sushi and deli sandwiches, grocery stores are evolving their culinary horizons in direct pursuit of the foodservice dollar while touting the convenience of retail for additional non-RTE purchases.

To better understand attitudes and behaviors regarding prepared food and RTE meals, Sandelman added a series of questions to Quick-Track in February 2016 for web respondents in 20 markets.

ORDER TODAY: email Clay Raymer  or call (888) 897-7881, ext. 2!