Casual dining restaurant consumer attitude, awareness and usage research
Casual dining at its heart is a local business. Consumers are looking for a comfortable, fun experience that is a good reflection of who they are, and a big part of who they are stems from where they live. That’s why you often see local memorabilia displayed even at large national casual dining chains. Only Casual-Track provides local market awareness, usage and rating data for the casual and family dining segment. Reports can be developed that reflect local, regional, or national footprints with the ability to drill down and understand local differences.
Casual-Track helps subscribers identify their casual dining restaurant brand’s strengths and weaknesses relative to the local competition on 23 customer satisfaction measures. Thanks to trend data, clients have the ability to see if they’re increasing the lead or narrowing the gap on consumer attitudes. Casual-Track also informs clients how their brand and advertising awareness stacks up against the competition and if they’re improving on these measures or losing ground. Casual-Track shows clients who is using their casual dining brand, if customers are coming more or less often, if they’re stealing share from the competition, and more.
Casual-Track is a syndicated research study that continuously monitors consumer brand and ad awareness, usage and attitudes toward all major casual and family dining restaurant chains. Casual-Track studies are fielded semi-annually with more than 30,000 respondents per year across 40 DMAs (including most of the Top 30 Nielsen designated market areas). Data is collected and reported at the DMA level for up to 40 chains. Three years’ trend data is provided with market reports. Casual-Track studies conducted among Hispanics in Spanish or English are available in selected markets.
Custom questions can be added to Casual-Track to address a subscriber's needs. Rollup reports combining markets and/or periods also can be developed. Custom tabulations, supplementary samples and written analysis and live presentations are available too.
Casual-Track subscribers have access to SandelmanEdge2, an interactive web portal where they are able to download their standard reports as well as slice and dice the data. SandelmanEdge2 provides subscribers a competitive edge in developing business strategies and plans.
Next wave will be in the field Oct. – Dec. 2020