Quick-service restaurant consumer attitude, awareness and usage research
What does a Philly Cheesesteak have in common with a Fish Taco? Other than being tasty, quick-service treats, probably not a lot. The same goes for restaurant marketing. What works in L.A. is often different than Boston. The competitive set is different and consumers have different experiences and expectations. Often local and regional chains leverage these differences to become the local favorite. National chains are wise to understand and account for these differences. Only Quick-Track can provide market level awareness, usage, and ratings tracking from over 90 markets across the U.S. Subscribers currently have access to a decade or more of trends in many markets.
Quick-Track helps subscribers identify their quick-service restaurant brand’s strengths and weaknesses relative to the local competition on 19 customer satisfaction measures. Thanks to trend data, clients have the ability to see if they’re increasing the lead or narrowing the gap on consumer attitudes. Quick-Track also informs clients how their brand and advertising awareness stacks up against the competition and if they’re improving on these measures or losing ground. Quick-Track shows customers who is patronizing their brand, if customers are coming more or less, if they’re stealing share from the competition, and more.
Quick-Track is a syndicated research study that continuously monitors consumer brand and ad awareness, usage and attitudes toward all major quick-service restaurant chains. Quick-Track studies are fielded quarterly with 1,600 respondents per year per market in over 90 DMAs (including most of the Top 60 Nielsen designated market areas). Data is collected and reported at the DMA level for up to 34 chains. Three years’ trend data is provided with market reports. Quick-Track studies conducted among Hispanics in both Spanish and English are also available.
Custom questions can be added to Quick-Track to address a subscriber's needs. Rollup reports combining markets and/or periods also can be developed. Custom tabulations, supplementary samples and written analysis and live presentations are available too.
Quick-Track subscribers have access to SandelmanEdge2, an interactive web portal where they are able to download their standard reports as well as slice and dice the data. SandelmanEdge2 provides subscribers a competitive edge in developing business strategies and plans.
Next wave will be in the field Oct. – Dec. 2020